Saung Mang Ujo Reborn : A New Spirit of Saung Mang Ujo in the Aftermath of Pandemy Covid 19.

 (Courtesy of Youtube)

Saung Angklung Udjo (SAU) is back on its feet after being hit hard by the pandemic. The moment of revival was marked by the Udjo Reborn performance on Saturday, 30 July 2022 evening.

In fact, one of the mainstays of educational tours in West Java, this was quite adrift during the pandemic. Even though they had been selling show tickets virtually, the threat of permanent closing of SAU had become a hot issue.

In his remarks, the leader of SAU, Taufik Hidayat Udjo also stated the downturn he had experienced during the pandemic. Prapandemi, SAU used to receive nearly 2,000 guests and perform more than 3 shows per day.


"We were before Covid (receiving) nearly two thousand people per day. But during Covid, two people a day were also difficult. So, we really had to fast. We thought about how this would be the fate of our friends (SAU employees)," said Taufik at Saung Angklung Udjo, Jalan Padasuka 118, Kec. Cibeunying Kidul, Bandung City on Saturday (30/7/2022).

Deputy Public Relations (PR) of Saung Angklung Udjo, Robby Murfi (30) said that SAU had been widely reported that it was almost closed. However, in the last two months, requests for performances at SAU have become increasingly widespread. By declaring Udjo Reborn, Robby believes SAU is ready to meet the various needs of culture, tourism and the arts of West Java.

"We want to prove that with the enthusiasm and support of various Saung Angklung Udjo partnerships during the pandemic, Saung Angklung Udjo can survive not falling too deep, not completely closing," Robby said to detikJabar. The launching of Udjo Reborn, a sign of the revival of Saung Angklung Udjo.

Robby also stated that Udjo Reborn and several new products from SAU had been formed and packaged nicely to meet new market conditions. Cooperation with the government, various associations, as well as tourism and cultural ecosystems was formed to maintain the cultural education program a la Saung Angklung Udjo.

Regular shows that have been the soul of SAU since time immemorial, are now given a new concept. One of the results of this renewal product is the Rehe Mask. The product features dance and witty dialogue to invite the audience's laughter.

Until now, SAU still needs to discuss further regarding SAU's entrance ticket prices in the future. Through the launch of this program and other discussions with various parties, SAU hopes for consultations from various sides of the Indonesian tourism ecosystem, especially West Java. After the deliberation yields results, only then will SAU determine the HTM.

It turns out that the decline in tourism numbers during the pandemic is not the only problem SAU is facing. Apart from the lack of tourists, Robby said that there is an obstacle in the form of changes in consumer behavior which are increasingly turning to the use of gadgets.

"The obstacle faced by me besides the pandemic is behavior change. For communication media channels in a performance at this time, it's not only live (offline), but also from YouTube channels. That's our attitude that must change if we don't want to die," said Robby.

In the future, SAU has also prepared technology to support hybrid activities. One of the efforts is to develop SAU in the metaverse. One that SAU is trying to successfully hook up for this development is Raffi Ahmad and Nagita Slavina's RANS Entertainment.

"For hybrids, we will develop one of them with the metaverse. Later there will be a cultural corner in the metaverse, so there will be Saung Angklung Udjo later when he enters the metaverse there," said the 30-year-old man.

Being one of those responsible for these tourist and educational sites, Robby also gave a message to West Java residents regarding SAU and the preservation of the angklung musical instrument culture.

"Udjo has always positioned himself with our creativity which will entertain and educate. What I can say is I can only quote from Soekarno, a country that does not know its culture is like someone who does not know who he is," concluded Robby.


Source : https://www.detik.com/jabar/budaya/d-6208265/udjo-reborn-semangat-bangkit-saung-angklung-udjo-dari-pandemi


Comments

Post a Comment

Popular posts from this blog

Jakarta and Bandung is now connected by High Speed Train, Kereta Cepat Jakarta Bandung Whoosh.

Image
Presiden Joko widodo is scheduled to launch another breakthrough project in transportation in Indonesia, the fist High Speed Train, on October 1st, 2023. This project is called Kereta Cepat Indonesia Jakarta Bandung (KCJB) connecting Jakarta and Bandung within 35 to 45 minutes.   The Jakarta-Bandung Fast Train has four stopping stations along the track, namely Halim Station in Jakarta, Karawang Statio n in Karawang regency, Padalarang Station in West Bandung regency and Tegalluar Station in Bandung regency ( https://setkab.go.id ). The Jakarta Bandung Fast Train (KCJB) project is a National Strategic Project (PSN) with total investment worth of 6.07 billion United States Dollars (US) or the equivalent of IDR 85.41 trillion. KCJB has a track length of 142.3 kilometers with an elevated structure type of 82.7 kilometers and the remainder in the form of 13 tunnels and subgrades.  During the trial opeation, The operator of the train ,PT Kereta Cepat Indoneisa China (KCIC) is openi
Read more

Let 's Explore Danau Ranau : Exotic Tourism Destination in Southern Sumatra.

Image
Historically, Ranau lake or Danau Ranau was formed by a huge earthquake  following the explosion of an ancient volcano, Mount Ranau, around 55 thousand years ago (www.siagabencana.com). The tectonic and volcanic activities formed a lake basin  and subsequently led to the formation of a natural lake. That explains why scientifically Ranau Lake is categorized as a tectonic volcanic lake very much like the formation of Toba Lake in North Sumatera. However, Ranau Lake with an area of 125.9 km square is ranked as the second largest lake in Sumatera after Toba Lake (1,130 km square). Indeed, Ranau Lake is an exotic  destination of tourism to explore in Southern Sumatera. It is hidden in the Barisan Mountains of Sumatera or Bukit Barisan, stretching from Nanggroe Aceh Darussalam in the northern most  to the Southern most of Sumatera Island. Geographically, the topography of Lake Ranau is hilly with valleys, this practically makes Lake Ranau have cool weather. Administ
Read more

A Viral New Tourism Attraction in Jogjakarta : Obelix Sea View.

Image
Jogjakarta is indeed a memorable destination for tourists who have ever set foot in this city. Yogyakarta is not only rich in history,culture and javaness cuisine. This city also boasts countless stunning natural beauties making Jogjakarta an everlasting charming City.                                                                   (Courtesy of YouTube) There has always been new tourism attractions in Jogjakarta recently including Obelix Sea View in Gunung Kidul. Located inJl. Paralayang, Padukuhan Gabug, Kalurahan Giricahyo, Kapanewon Purwosari, Kabupaten Gunungkidul, Jogja ,this semi-open luxury resort that face Parangtristis beach and blends directly with the beauty of the open sea has become viral and hits among young travelers.  Obelix Sea View is a newly opened tourist attraction offering beauty over the hills and views of the southern sea in the Gunungkidul area. Obelix Sea View has been open to the public since August 23 2023. In this place, visitors can enjoy views of the s
Read more

Visit South Sumatra : Gua Putri, Baturaja Ogan Komering Ulu.

Image
One of the tourist destinations that is always crowded with visitors during the holiday season in Ogan Komering Ulu, South Sumatra is the Putri Cave, Goa Putri . Goa Putri is the largest of the five caves in the Bukit Barisan karst hills in Padang Bindu Village,. The depth of Goa Putri is estimated to be 150 meters, about 20 meters high and 20-30 meters wide.Semidang Aji District, Ogan Komering Ulu Regency. The cave which is located about one kilometer from Intra Sumatra road that connects Baturaja and Muara Enim has become one of the iconic tourist attractions that are of great interest to tourists from within and outside the country. Visitors will find interesting stalactite and stalagmite formations in Goa Putri. Stalactites are calcium carbonates that hang and freeze from the ceiling of Goa. While Stalagmites are ice cone-shaped rocks facing upwards can be found on the floor of Goa.When  the Sun light fall into the cave walls, it will appear beautiful colors. Visitors usually trac
Read more

Why are Padang Restorants so special?

Image
  Where ever tervelles go in almost all rtegions of Indonesia, Padang Restaurants are very easy to find. These restorants traditionally offer culinary delight from West Sumatra which is very popular with so many people of Indonesia. Apart from delicious food, the typical West Sumatran Padang Restaurant has a number of unique features in running its business.One of the unique things about Rumah Makan Padang is that it implements a profit sharing system with employees. The following is the uniqueness of the Padang Restaurant which serves typical West Sumatran cuisine: Take-away Foods served more Padang Restaurant has a habit of giving large portions of rice to customers who order  take-away foods.The reason for this is not known for certain, but there is a theory that is strongly believed to be the beginning of its implementation. Before Indonesia's independence, only colonialists were allowed to enjoy Padang Restaurant food on site, while natives had to order food to take home. Pada
Read more

The Charm of Teletubies Hills in Indonesia.

Image
  One form of site attractions in tourism destination in Indonesia is Bukit Teletubbies or Teletubbies Hill. The name is derived from kid's TV Series called Teletubbies. The series was not only funny for its characters but also had beautiful hill. Here are ten Teletubbies Hill in Indonesia you can visit : Bukit Teletubbies Bromo, East Java. Bromo Tetetubbies Hill is one of the tourist destinations in the Mount Bromo area. Visiting Teletubbies Hill, visitors will be presented with a green carpet view of a-382 ha savana. This view can soothe the eyes. This place later received the nickname Teletubbies Hill because the view is similar to the hills and green fields in the Teletubbies series. To get to Teletubbies Hill, visitors can rent a 4 x 4 wheeled -drive vehicle that can explore rough terrain. Reporting from disporaparbud.probolinggokab.go.id, the location of Teletubbies Hill is behind Mount Bromo. On Teletubbies Hill, visitors can enjoy the beauty of the sunrise. When the sun ri
Read more

A Live-aboard Leisure Trip in Indonesia: Komodo Island Tour, East Nusa Tenggara.

Image
Adventure into the Komodo Island National Park was my long time dream. My passionate for the trip came over as the Komodo Island was designated as the New Seven Wonders of the World, my activity in the public sector occupied most my time. But this time, I had a full support from my boss. Wasn't it  a big luck for me. Since the attractions I was looking for spread over a number of islands which required me to hop from one island to another, then liveaboard leisure trip would suit me best. It took me a while to browse the Internet searching for a tourist package by local tour operators to Komodo Island offering the one I needed. at the end of the day, I had booked a stay at 'Bajo View Hotel'  and  a liveaboard trip of 3D2N from November 10 to 12, 2016  or three days on the go and two overnight stay with the following itinerary: Day 1: Labuhan Bajo - Kanawa Island - Sembilan Island - Overnight at Gili Lawa (Sun Set); Day 2: Gili Lawa (Sun Rise) - Manta Point -
Read more

Come and Stay in Indonesia : Introducing Golden Visa.

Image
                                                                  (Courtesy of YouTube) President Joko Widodo (Jokowi) officially launched the Golden Visa.A Golden Visa is a grant of permission to foreigners to stay in Indonesia for a period of 5 to 10 years. This golden visa targets foreigners who are considered to be able to provide benefits to the Indonesian economy. President Joko Widodo (Jokowi) also officially launched the golden visa on Thursday (25/7). Jokowi said the Indonesian government wanted to make it easier for foreign citizens to invest and work in Indonesia. Director General of Immigration at the Ministry of Law and Human Rights, Silmy Karim, revealed that there are already 300 foreign nationals who have golden visas from Indonesia. Of this amount, the investment value reached IDR 2 trillion. The Golden Visa targets foreigners who can support the Indonesian economy, one of which is investors, both corporate and individual. Golden visa holders can enjoy a number of excl
Read more

Happy 267th Anniversary of Yogjakarta City : the day of Transfer from Ambangketawang to Yogjakarta Palace.

Image
  The date on October 7th is always remembered as the founding day of this city. The existence of the city of Yogyakarta cannot be separated from the Yogyakarta Palace. Because, the date of the founding of the City of Yogyakarta refers to the day when the King of the Yogyakarta Palace, Sri Sultan Hamengku Buwono I, occupied the Yogyakarta Palace. This event occurred on October 7, 1776. In the Javanese calendar, Thursday Pahing 13 Sura 1682. The Yogyakarta Palace was actually built on October 9, 1775. The location where the palace was built was a forest. It is called Pabraringan Forest  located between two rivers. Namely, the Code t River on the west and the Gajah Wong River on the east side. During the construction of the palace, Sultan HB I lived at Pesanggrahan Keraton Ambarketawang. It's to the west, now in the Ambarketawang Village area, Kapanewon Gamping, Sleman Regency. When the Yogyakarta Palace building was completed, Sultan HB I decided to move. The transfer
Read more

Historical Buildings and Sites in Jakarta: Menara Syahbandar.

Image
Syahbandar Menara Jakarta was built around 1839 and previously called Uitkijk or Uitkijk Post, once the watchtower for vessels entering and leaving Batavia and as a tax collector's office for goods unloaded at the port of Sunda Kelapa. Its function as a control tower terminated after 1886, when the port of Tanjung Priok was opened. The tower  actually occupies the former bastion (camp) Culemborg. The bastion was made of rock in 1645, the fortifications, part of the wall around the city of Batavia to care for the mouth of the Ciliwung River, Warehouse pepper, and Shipyard. The building of Syahbandar Tower has a dimension of 4 x 8 meters high and 12 meters. Jakarta Syahbandar tower has three rooms, namely on the ground floor, in the central part measuring 6 × 7 meters, and the top which serves as a viewing room with four windows. On the lower ground floor, there is a room that used to serve as a place to imprison the crew who violate port regulations.  Syahbandar T
Read more